As you can see, those last 5 kilos seem to be a real problem. Luckily you can take your pick of three different women's magazines to solve it.
Unfortunately, you probably won't get rid of those last 5kg (even if it genuinely is a problem) because here's what was to the right of that display, on the other side of the same checkout:
We are surrounded by so many of these mixed messages every day, everywhere. It's no wonder we are confused and conflicted. And it's no wonder a fair few people just give up and have the chocolate bar!